Nissan companions with 'Star Wars: Pressure for Change' to host toy drive


NEW YORK —

Nissan dealerships nationwide have teamed with Star Wars: Drive for Change to host a toy drive benefitting the Toys for Tots group on Dec. 17 and 18.

Collaborating Nissan dealerships throughout the nation will acquire unwrapped toys for distribution by Toys for Tots in time for the vacations. A particular sweepstakes is being provided through the weekend for an opportunity to win tickets, valued as much as $20 complete to Rogue One: A Star Wars Story, which is in theaters starting on Dec. sixteen. See full program guidelines and alternate types of entry: www.cfapromo.com/movietickets.

“Nissan’s alliance with Lucasfilm and Star Wars reminds us that everyone has the selection to be a hero, and the vacations are a time when many youngsters can profit from the generosity of on a regular basis heroes,” stated Jeremy Tucker, vice chairman, Advertising Communications & Media, Nissan North America, Inc. “This toy drive is a approach of bringing the magic and pleasure of Star Wars to youngsters, in order that they could expertise the enjoyment of the vacations with a message of hope.”

Segments encouraging viewers to donate toys with Nissan will air on quite a few ABC properties this month. These spots embrace a particular phase on ABC’s Jimmy Kimmel Stay and ABC’s Good Morning America. The marketing campaign additionally features a ‘Go Rogue’ superstar vignette, starring Ken Jeong (of ABC’s “Dr. Ken”) and ESPN Monday Night time Soccer analyst Charles Woodson, which can air in ABC’s eight Owned TV markets (New York, Los Angeles, Chicago, Philadelphia, Raleigh-Durham, Houston, San Francisco and Fresno), on quite a few ABC-TV associates in addition to through the Heisman on ESPN program.

“It is particularly gratifying to work on a marketing campaign that may assist deliver pleasure to deserving youngsters in the course of the holidays,” stated Debra OConnell, President of ABC Nationwide TV Gross sales. “Our native communities love to offer again and this partnership evokes that spirit throughout our ABC platforms.”

The Walt Disney Firm is the mother or father firm of each Lucasfilm and this station.



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