Celebration of Japan’s new era big opportunity for business

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In this April 11, 2019, photo, Kenzo Watanabe, right, looks at his fiancee Chiharu Yanagihara trying on a wedding dress at a Japanese wedding company in Tokyo. Japan is getting ready for its biggest celebration in years with the advent of the Reiwa era of soon-to-be emperor Naruhito. That means big opportunities for businesses hoping consumers will splash out on long holidays and memorabilia.

On this April eleven, 2019, photograph, Kenzo Watanabe, proper, appears at his fiancee Chiharu Yanagihara making an attempt on a marriage gown at a Japanese wedding ceremony company in Tokyo. Japan is preparing for its largest celebration in years with the arrival of the Reiwa era of quickly-to-be emperor Naruhito. Meaning massive opportunities for companies hoping shoppers will splash out on lengthy holidays and memorabilia.

AP Photograph

Japan is preparing for its largest celebration in years with the arrival of the Reiwa period of soon-to-be emperor Naruhito. Meaning huge alternatives for businesses hoping shoppers will splash out on long holidays and memorabilia.

Many Japanese will get their longest ever “Golden Week” holidays, 10 days to mark Might 1’s beginning of the new period following Emperor Akihito’s abdication on April 30, and a few are profiting from deep reductions. The expected downsides: monster visitors jams and struggles to maintain store shelves stocked with so many individuals getting day off.

The transition from the Heisei era of Akihito to the upcoming Reiwa period is a uncommon alternative to have fun: the Heisei period came amid mourning for Akihito’s father, the late emperor Hirohito, a time of somber restraint.



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