“We’re saddened by the current allegations surrounding the school admissions course of,” Hallmark Cards Inc., dad or mum company of the Crown Media Household Networks umbrella group that features the Hallmark Channel, stated in a press release.
“We are not working with Lori Loughlin” and have stopped improvement of all productions with the actress for Crown Media channels, the statement stated.
Operation Varsity Blues: How the alleged school admissions scam has unfolded
The company initially took a wait-and-see strategy after a federal investigation of the scam involving more than 30 mother and father, lots of them outstanding, was revealed Tuesday. Loughlin and her husband, designer Mossimo Giannulli, are accused of paying bribes to realize their daughters’ school admissions.
Loughlin’s career and the Hallmark Channel have been deeply intertwined. She’s been amongst its so-referred to as “Christmas queens” who topline a slate of in style vacation films, and in addition starred within the ongoing “Storage Sale Mysteries” films and the collection “When Calls the Heart.”
“It is a feel-good, family values-sort channel, and obviously scandal is the other of that,” stated Atlanta-based mostly market strategist Laura Ries.
There was extra at stake than image. “When Calls the Heart” tapes in Canada, and a decide ordered Loughlin’s passport to be surrendered in December after grudgingly permitting her to cross the border for work till then.
Loughlin has not yet entered a plea within the case, and her lawyer declined comment Wednesday after her first appearance in a Los Angeles federal courtroom. Loughlin’s publicist declined comment Thursday on Hallmark’s determination to drop her.
The actress isn’t unique to Hallmark. She’s reprised her position as Aunt Becky for Netflix’s “Fuller House” reboot of the popular collection that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer’s flood of packages, while Loughlin has occupied an growing quantity of Hallmark real property since she starred in “Meet My Mother” in 2010.
She’s proved a reliable performer. Her 2018 vacation movie, “Homegrown Christmas,” was probably the most-watched non-sports cable program the week it aired. In February, the season six premiere of “When Calls the Coronary heart” was watched by a collection-greatest 2.5 million viewers, placing it behind only “The Strolling Lifeless” in Sunday night time cable dramas.
“They undoubtedly have a formulation and also you do need to comply with the method. And for those who do not, they rein you again in and say, ‘You need to comply with. This is our format, that is what we do,'” Loughlin stated of the Christmas films last yr in an interview with The Associated Press.
She stated the rigidity chafes a bit however referred to as the outcome “heartwarming,” including, “You go to bed and you have no dangerous goals.”
The New York Metropolis native with a sunny smile proved a superb match for the channel that makes a speciality of romantic dramas and comedies with a healthful touch, while her media-friendly character allowed her to expertly tout her exhibits on her website and in TV appearances.
Then got here Tuesday’s bombshell government allegation that Loughlin and her husband have been among greater than 30 mother and father who paid a marketing consultant to ensure their offspring’s place in school with bribes and falsified exams. Prosecutors allege the couple paid $500,000 to have their daughters labeled as crew-group recruits on the University of Southern California, though neither is a rower.
Felicity Huffman (“Determined Housewives,” ”American Crime”) was among the many different outstanding mother and father, including a lawyer, physician and hedge fund manager, indicted in the scam.
Sephora also ended its business relationship with Loughlin’s 19-yr-previous daughter Olivia Jade Giannulli. She launched a branded makeup palette with Sephora in December. Giannulli is a well known influencer who boasts more than 1.4 million Instagram followers and has a sizable audience on her beauty- and way of life-targeted YouTube channel.
The Related Press contributed to this report.